“How much does a WordPress website cost?” is the most common question we get, and the honest answer is: it depends on what you’re building. But “it depends” is useless for budgeting, so here are real 2026 ranges and the factors that actually move the number.
The three tiers
Basic site (~$500–$2,000)
A handful of pages on a pre-built theme, lightly customized. Good for a simple brochure site. The limitation is that you’re working within a template — anything genuinely custom gets awkward or expensive to bolt on later.
Custom small-business site (~$3,000–$15,000)
A custom or heavily customized design, a real content plan, integrations (payments, CRM, email), and SEO foundations done properly. This is where most serious small-business projects land, and where a studio earns its fee versus a template.
Complex / eCommerce / custom development ($25,000+)
WooCommerce stores, memberships, custom plugins, migrations, and integrations with the systems your business already runs on. Cost scales with the number of moving parts.
What actually drives the price
- Custom vs. template design. Bespoke costs more and doesn’t look like everyone else.
- Custom functionality. If it needs a plugin that doesn’t exist, that’s development, not configuration — and it’s the single biggest swing factor.
- Content. Writing, photography, and migrating an old site all add up.
- Integrations. Each third-party connection (payments, CRM, ESP) is real work.
- Ongoing care. Hosting, maintenance, and support are a monthly line item, not a one-time cost.
How to budget
Decide what the site has to do, not just how it should look. A site that captures leads, takes payments, or runs a booking system is worth far more than its build cost — price it against the revenue it enables, not the cheapest quote you can find.
We scope every project up front and give a fixed proposal, so you know the number before work starts. And if an off-the-shelf option genuinely does the job, we’ll tell you. See how we price or get a custom quote.