What does a WordPress website cost?
Honest answer: it depends on what you’re building. Here’s how WordPress pricing actually works in 2026, so you can budget before you talk to anyone.
Typical ranges
- Basic site, off-the-shelf theme: roughly $500–$2,000. A few pages on a pre-built theme. Fine for a brochure site; limited if you need anything custom.
- Custom small-business site: roughly $3,000–$15,000. A custom or heavily customized design, real content strategy, integrations, and SEO foundations. This is where most of our work lands.
- Complex / WooCommerce / custom development: $25,000 and up. Stores, memberships, custom plugins, migrations, and integrations.
What actually drives the price
- Custom vs. template design — bespoke costs more and looks like nobody else.
- Custom functionality — if it needs a plugin that doesn’t exist, that’s development, not configuration.
- Content — who writes it, how many pages, migration from an old site.
- Integrations — payments, CRMs, email platforms, third-party APIs.
- Ongoing care — maintenance, hosting, and support after launch.
How we quote
We scope every project in discovery and give you a fixed proposal — no hourly surprises. If a cheaper, off-the-shelf option does the job, we’ll tell you. Read the full pricing guide →